At the end of 2008, Finiture’s management decided to launch a graphical and image renewal campaign.
Protagonist of this renewal is the brand Finiture, now enriched with the payoff “finishing engineering”, proof of a vocation not only in producing painting plants, but of being specialists in this matter.
The new trade’s debut has taken place during Ligna 2009 trade show, where Finiture has been identified as a leader company in this field, in the light of the several visits from customers from all over the world and above all of the many resellers wanting more and more Finiture between the companies to propose to their customers.
A second subject of this renewal is the web site. Now dated 2002, the old website was showing difficulties in adapting itself to the quick content changes and not able to propose several multimedia contents. The new web site, fruit of a long study of Finiture marketing office and of computer engineers charged with developing the new platform software, has its main object in offering the required information to the interested user in the shortest time.
Now it is possible to load contents in a very easy way and to realise new product pages in a very easy way.
Menus are now intuitive and simplified. Main subjects of the website are the production products enriched with photos galleries and multimedia videos. A very interesting function is the internal research motor that allows –just by indicating a key word-to navigate in the web site. Good in evidence are also the news to keep updated all who visit the website.
Next future objects are the study of an advertising page, to reinforce the image of a company leader in planning and building painting plants.